PM drama in campaign

Mischief PR is running a guerrilla marketing campaign to promote More4 drama The Trial of Tony Blair, which airs on Monday evening (15 January).

In the one-off spoof, Gordon Brown is Prime Minister, Hilary Clinton is US President and Blair – played by Robert Lindsay – is a man obsessed with his legacy and is being tried for war crimes in The Hague.

Mischief MD Mitchell Kaye said activity would involve ‘asking the people of Britain what they think Tony Blair’s legacy will be’. This will take place on the streets of London this Friday, with the results under media embargo until Monday.

Kaye has previously worked on other projects with Channel 4 and sub-brand More4.

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