Edelman/JCPR snare Xbox's European account

Microsoft's pan-European and UK Xbox account has been handed to Edelman and its consumer agency Jackie Cooper PR.

As reported on PRWeek.com before Christmas, the move ends almost six years with incumbent Manning Selvage & Lee and comes as MS&L director Dave Bennett joins Edelman as regional client relationship manager (Microsoft).

Xbox head of comms Paul Fox is believed to have a close working relationship with ­Bennett, and the appointment of Edelman was tipped by PRWeek in October (PRWeek, 27 Oct 2006).

JCPR has worked for Sony PlayStation for the past eight years but has now ceased working on the account.

Edelman has a long-running relationship with Microsoft globally and, since August, has advised on Xbox comms in selected central and eastern European countries.

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