As first revealed on PRWeek.com before Christmas, Dyble will join at the end of January, reporting to Fuller, 19’s founder and chief executive, and also to Robert Dodds, the agency’s president. He has a brief to develop 19’s global sports portfolio, which currently includes the Honda Racing F1 team.
He will work alongside 19’s Honda team commercial chief Chris Shaw in developing existing sports sponsorship properties and creating new ones.
It is a dramatic departure for Dyble, 40, who has spent the past 12 years at Ford and nearly 17 years in automotive PR.
Friends say he had decided against ‘just another corporate job’.
Dyble, who more recently concentrated on promoting Ford’s Premium Automobile Group (PAG), stepped down as a board director for luxury marques Jaguar and Land Rover in December.
He is, however, continuing to work on Ford’s PR campaign at the Detroit Motor Show this month.
Ford is expected to split Dyble’s role, naming a comms head and a separate board director for Jaguar and Land Rover.
At 19 Entertainment, Dyble will work in conjunction with Julian Henry, the chairman of PR agency Henry’s House who is also 19’s head of communications.
Dyble joined Ford of Europe as corporate comms manager in 1994 and was board director for Jaguar F1 Racing for five years.