Mears signed up to Outdoors expo

Midnight Communications has signed up survival expert Ray Mears to help promote this year's Ordnance Survey Outdoors Show.

The show – which takes place at the NEC Birmingham in mid-March – is in its sixth consecutive year.

Promoting the event for the second year running, the agency is planning a stunt- filled show and is targeting a younger audience for the fist time with a ‘wilderness’ area.

‘We want to ask how many people know how to build a fire or find water, as the answer is probably not very many, and we want to educate people about the outdoors,’ said head of lifestyle and events Tara O’Brien.

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