News in brief

CORPORATE Blue Rubicon, Fishburn Hedges, Four Communications and Octopus Public Relations are to become ‘preferred’ agencies for The Carbon Trust. The appointments will span the next four years.

CONSUMER The Eazyfone Group is planning to hire its first consumer agency for, an initiative that allows people to trade in old mobile phones for cash. The contract will begin  in mid- to late-January.

HEALTHCARE HSD Communications is handling the launch campaign for an ‘interactive’ computer-based staff training programme being targeted at pharma sales reps. The agency has landed a six-month contract.

CONSUMER Bike retailer Evans Cycles has taken its PR in-house after almost two years with London agency Brand­nation. The move follows the appoin­tment of Stuart Clapp as PR manager.

EDUCATION  Professor Anne Gregory, director of Leeds Metro­politan University’s Centre for Public Relations Studies, has been made pro-vice-chancellor of the university.

CONSUMER German domestic app­liance manufacturer Miele is revi­ewing its consumer PR strategy as it cuts back spending on external supp­ort. The firm, which has recruited two UK in-house PROs for the first time, has used EHPR for more than five years.

CONSUMER Denim-brand Wrangler has enlisted The Surgery to handle all UK PR and press activity. The consultancy has also been handed a pan-European agency co-ordination account, after winning a pitch held at Wrangler’s European HQ in Belgium.  

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