Inchcape swaps Hogarth for FD

Auto-trader Inchcape has hired Financial Dynamics as it looks to position itself as a market-leading company.

The move brings an end to six years with The Hogarth Partnership, which repitched for the financial PR contract (PRWeek, 24 Nov 2006).

FD will report to Inchcape’s recently appointed comm­unications chief Ken Lee. He was installed in the new role of group director of comms in late November, with responsibility for both internal and external comms strategy.

He joined Inchcape three years ago as marketing director following five years as marketing director for Hyundai UK.

In December, following an acquisitive year, Inchcape sold its 50 per cent stake in Inchroy Credit Corp to Wing Hang Bank for around £90m.

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