News in brief

TECH The CIPR is to advise PROs on how to deal with sending ‘freebies’ to bloggers in its planned social media guidelines, which are under consultation until the end of the month. Edelman recently caused controversy by sending laptops to a number of bloggers (See News Analysis).

AGENCY Sara Keene is to step down as CEO of Premier PR to take up a new role as a non-executive director, acting as consultant to the board. Joint chief executives Charles McDonald and Jonathan Rutter will take over.

CONSUMER Penthouse Magazine is using IncrediBull Ideas to promote its re-launch into the British and Irish markets this month. The magazine, published by Trojan Publishing, is hitting newsagents’ shelves after an absence of 12 months that saw a rebrand and re-positioning of the world-famous title. A celebrity event is planned for 23 January.

SPORT Watford FC director of comms and corporate sales Tony Yorke has left to join Shell in an interim ‘downstream communications’ role. The Watford comms function has been reshuffled with media relations officer Iain Moody leading the team.

AGENCY Harrogate-based RAM PR has been bought out by one of its clients – venture capitalist Acceleris. Ram PR managing director Peter Davenport heads a new entity called Acceleris Marketing Communications.

ENTERTAINMENT Ian Johnson Pub­licity is to promote new primetime TV show The National Lottery People’s Quiz launching on BBC One in March. It will be presented by Jamie Theakston.

AGENCY TheFishCanSing has hired Alex Williams as an associate director to head its global Motorola work. Williams joins from The Red Consul­tancy, where she previously worked for Nokia.

CONSUMER Norwich Union has taken on Hill & Knowlton’s sports market­ing and sponsorship division to publicise its UK Athletics sponsor­ship. H&K won a competitive pitch (PRWeek, 8 Dec 2006).

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