World Economic Forum uses social media at Davos

GENEVA/DAVOS: The World Economic Forum is to use social ­media to 'reach a much wider ­audience and increase transparency' at its annual meeting this month in Davos, ­Switzerland.

Podcasting, vodcasting, blogging and wikis will be used, along with a new ‘bloggregator’ system to organise the content, available at from 18 January.

This year’s theme is ‘Shaping the Global Agenda – The Shifting Power Equation’ – a concern that is ‘relevant to web 2.0 as well as ­geopolitics and economics’, said Geneva-based WEF head of comms Mark ­Adams.

Selected participants – including easyGroup chairman Stelios Haji-Ioannou, pop musician ­Peter Gabriel and Edelman CEO Richard Edelman – will be interviewed on Second Life at

The conference will run from 24 to 28 January, with 800 chief executives, and 25 presidents and prime ministers,
expected to ­attend.

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