Podcasting, vodcasting, blogging and wikis will be used, along with a new ‘bloggregator’ system to organise the content, available at www.weforum.org/davosconversation from 18 January.
This year’s theme is ‘Shaping the Global Agenda – The Shifting Power Equation’ – a concern that is ‘relevant to web 2.0 as well as geopolitics and economics’, said Geneva-based WEF head of comms Mark Adams.
Selected participants – including easyGroup chairman Stelios Haji-Ioannou, pop musician Peter Gabriel and Edelman CEO Richard Edelman – will be interviewed on Second Life at secondlife.reuters.com.
The conference will run from 24 to 28 January, with 800 chief executives, and 25 presidents and prime ministers,
expected to attend.