Jowett will join the interactive marketing specialist as group account director. He said the role would allow him to ‘put all the best-practice knowledge into one account or campaign, rather than being project-led’.
Cake CEO Mike Mathieson said the agency’s Cake Digital divisional branding would now be dropped, as would its Cake Live name – formerly its experiential marketing arm.
‘Everything is just Cake now,’ said Mathieson. ‘We have taken this opportunity to change the structure, because that is the way the world is going – it’s confusing to have things broken up into separate silos.’
Cake digital account director Simone Day has been promoted to fill Jowett’s shoes, reporting to head of PR Chris Wood.
Mathieson added that viral channel Eatmail.tv – something that Jowett was well known for managing – remains Cake property.
Jowett was on the board at Cake for more than five years, working with clients including Motorola and Bacardi. He has also worked for marcoms firm Euro RSCG KLP and ad agency HHCL (now United London).
Mathieson said: ‘Jez has always had good ideas, but has sometimes found it frustrating persuading clients of their value. Moving to an out-and-out digital agency makes sense, as [its] clients will have already bought into it.’