The charity wants to increase the number of £2m special units it is able to provide for teenagers and young adults with cancer. It has already built seven but says another 15 are needed in the UK so that every teenager with cancer has access. Four’s campaign will stress the particular needs of teenagers and young adults.
Lucy Jackson, director of communications at the charity, said: ‘They need specialist care because of the rarity of the tumours they get and for the particular psychological and social problems they experience.’
She added: ‘We will be working with Four Communications on a national campaign to tackle these issues and ensure that all teenagers and young adults with cancer receive specialist treatment and attention.’
Four’s work will be led by managing director Jeremy Fraser, with support from account director Phaedra Stavrinos.