News in brief

CONSUMER Cohn & Wolfe, Lexis PR, JCPR/Edelman and Weber Shandwick are to scrap it out for Boots the Chemist’s consumer account. Pitches will take place in mid-February and a result is expected shortly after­wards. The review, being run through AAR, kicked off late last year (PRWeek, 1 Dec 2006).

TECH Nasdaq-listed interactive TV systems company OpenTV has confirmed Manning Selvage & Lee
as its global comms adviser. The hire comes after a three-way pitch (PRWeek, 9 Nov 2006).

CONSUMER Microwave snack brand Rustlers has taken on Manchester agency Brazen to target men who appreciate ‘instant gratification’, a theme to be used in £3m ad campaign launching later this month. Brazen beat two others – including incumbent Communique – to the account. 

CORPORATE Maidstone-based automotive agency PFPR Communications has secured a UK and European brief to promote used-car dealers’ bible Glass’s Guide.

AGENCY PR agency Braben has rec­ruited Clair Ashley (née Waldron) to the role of associate board director. She joins from Brown Lloyd James where she was a senior consultant for six years.

CONSUMER Korres Natural Products has enlisted George Anthoulakis as international comms director. He takes the newly created, Athens-based role after leaving Mason Williams PR, where he worked for more than six years.

CONSUMER Confectionery company Burnt Sugar has brought in The SPA Way to handle a media relations campaign. The agency was brought in after a pitch last month.

CONSUMER Denim fashion brand Pepe Jeans has handed Modus Publicity a UK account, as it bids to take its brand upmarket. Modus replaces Chase PR.

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