CONSUMER Cohn & Wolfe, Lexis PR, JCPR/Edelman and Weber Shandwick are to scrap it out for Boots the Chemist’s consumer account. Pitches will take place in mid-February and a result is expected shortly afterwards. The review, being run through AAR, kicked off late last year (PRWeek, 1 Dec 2006).
TECH Nasdaq-listed interactive TV systems company OpenTV has confirmed Manning Selvage & Lee
as its global comms adviser. The hire comes after a three-way pitch (PRWeek, 9 Nov 2006).
CONSUMER Microwave snack brand Rustlers has taken on Manchester agency Brazen to target men who appreciate ‘instant gratification’, a theme to be used in £3m ad campaign launching later this month. Brazen beat two others – including incumbent Communique – to the account.
CORPORATE Maidstone-based automotive agency PFPR Communications has secured a UK and European brief to promote used-car dealers’ bible Glass’s Guide.
AGENCY PR agency Braben has recruited Clair Ashley (née Waldron) to the role of associate board director. She joins from Brown Lloyd James where she was a senior consultant for six years.
CONSUMER Korres Natural Products has enlisted George Anthoulakis as international comms director. He takes the newly created, Athens-based role after leaving Mason Williams PR, where he worked for more than six years.
CONSUMER Confectionery company Burnt Sugar has brought in The SPA Way to handle a media relations campaign. The agency was brought in after a pitch last month.
CONSUMER Denim fashion brand Pepe Jeans has handed Modus Publicity a UK account, as it bids to take its brand upmarket. Modus replaces Chase PR.