Threepipe picked for Yotal launch

Yotel, the futuristic hotel chain conceived by Dragons' Den star Simon Woodroffe, has swapped PR agencies as it prepares for its long-awaited first opening.

The firm has ceased to use ZFL PRCo – appointed last year (PRWeek, 27 April 2006) – and has appointed Threepipe Communications. It declined to comment on the reasons for the switch.

Yotels will be a cross between Japanese ‘capsule’ hotels and business-class air-travel.

The first of two outlets at Heathrow and Gatwick airports is expected to open in the spring.

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