2 minutes with: Mary Comber, Editor, <em>Health & Fitness</em>

Health & Fitness has been redesigned. Tell us why.
The magazine aims to be a personal trainer, nutritionist and life coach rolled into one. The redesign has made us more practical and expert-led, with tips, Q&As and features aiming to mot­ivate and empower.

What is new?
We have introduced colour-coded sections, making the magazine easier to navigate. These include Shape Up, covering fitness, Eat Smart, on diet, and Healthy You. Another new sec­tion is Gym Style, featuring clothes readers can wear to the gym.

How has the fashion section changed?
It was a bit indulgent before, but now it is extremely practical, advising readers on the best gym styles for their shape, and featuring a Seven Of The Best section with products every month – from swimming costumes to trainers.

Are there any other new sections?
Another new section is Live Well, which features healthy recipes, a holistic mind and body page, and information about spa and active holidays. The whole magazine looks beautiful, but is very practical – something readers can actually use, rather than just quickly read. The final section of the magazine is full of technical information on how to do exercises more effectively, and advice on workouts for specific goals.

Who reads Health & Fitness?
Our core readers are health-conscious 25 to 35-year-olds who exercise several times a week as part of their lifestyle. They want an indepth, trust­worthy source of info­r­mation about health and fitness – long-term solu­tions. They do not want health scares, false promises or quick-fix diets.

How can PROs help?
We are interested in hearing about trends in fitness, health and nutri­tion, and new products. We would also like to hear inspiring sto­ries from athletes, celebrities or real women.

Circulation Circa 30,000
Lead in Three months
Frequency Monthly
Contact 020 7042 4000

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