Govt tackles ID card resistance

The Government is planning to smooth over the introduction of its controversial ID card scheme by appointing a senior PR professional.

The recently formed Identity and Passport Service (IPS) – an executive agency of the Home Office – is on the hunt for a director of marketing and comms.

The high-profile role inc­ludes communicating the Government’s plans for biometric passports, its efforts to clamp down on illegalimm­igration and tackling spiralling numbers of identity fraud cases. The postholder will oversee 30 staff.

ID cards will be introduced from 2009 – but may take a decade to roll out.

Since its inception, the programme has attracted significant criticism. Concerns include possible infringement of civil liberties, with the potential creation of a national identity dat­abase, and the cost.

The recruit will rep­ort to executive director of business development/external affairs Katherine Courtney.

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