Software, equipment and systems integration firm JSC Sitronics is expected to be valued at around £1.3bn in a dual listing between London and Moscow.
The company wants to boost its presence in central and eastern Europe, as well as add to its burgeoning portfolio of business in the Middle East and Africa. Gavin Anderson will position JSC as a firm capable of strong growth.
Gavin Anderson UK CEO Fergus Wylie heads the account, reporting to JSC investor relations director Alexander Boreyko.
JSC already has links with Britain, inking a deal last month to supply telecoms equipment to Vodafone (albeit its Czech arm).
The company – part of Sistema Group, owned by Russia’s eleventh richest man Vladimir Yevtushenkov – has been busy in the past few weeks. Also last month it bought a 7.6 per cent stake in Russian chip-manufacturer Mikron.
Gavin Anderson has a history of Russian clients, including Ukraine chemical group Stirol. Stirol brought in the agency and MMD last year to handle a corporate reputation brief (PRWeek, 22 Sep 2006).
The agencies also work hand-in-hand on a corporate and financial brief for Russia’s largest exporter of pipe products, TMK.
Gavin Anderson is currently working in Australia on a financial brief for SABMiller, the world’s second largest brewer.
The drinks firm reviewed its UK City comms last autumn (PRWeek, 1 Sep 2006), completing the process before Christmas. It opted to stick with incumbent Maitland, although it has also handed work to Brunswick.