Litster started work in the Chime-owned life sciences specialist agency’s High Holborn offices on Monday, reporting to CEO Richard Anderson.
Litster’s most recent role was client services director at conference company Neil Stewart Associates. Previously he was director of marcoms for the European Coalition of Positive People, a London-based international HIV/Aids and hepatitis C patient organisation.
Litster has also worked for Medical Action Communications, as a director of TV station Channel Health, as business development director (health) for Saatchi & Saatchi, and at Holmes & Marchant.
Anderson said Litster would aim to capitalise on ‘huge opportunities’ in medical education. His time will be split between new-business chasing and advising current clients, which include Merck KGaA (France).
De Facto Medica launched in late 2005 and has four staff overall (PRWeek, 17 Nov 2005). It was previously overseen by Marcel Kay, who is now director of healthcare technology for De Facto.
Shairose Ebrahim will continue to work for De Facto Medica on a part-time basis.
PRWeek last week reported that Paul Jarman had quit De Facto less than a couple of months after being installed as consumer director (PRWeek, 12 Jan 2007). The agency is not recruiting for a replacement.