Jo Ritchie has joined the family owned company, whose flagship brand is Rescue Remedy, as head of communication and education.
She was previously senior comms manager at Sutton & Merton Primary Care Trust, which she left in September, and before that worked for Richmond & Twickenham PCT.
Recruitment for Ritchie’s role got under way in the middle of last year. She heads a newly formed three-strong in-house comms team that includes comms and education manager Kirsty McDonald and comms and education co-ordinator Amy Lyddall. Nelsons’ comms was formerly handled by brand managers.
The appointment comes as the Wimbledon-based company – which was known as Nelsonbach until 2005 – gears up for various product launches, which will be promoted by Pegasus PR.
It previously used Cohn & Wolfe and was a long-standing client of GCI Healthcare.