Slough in hire ahead of image revamp

Slough Council has enlisted Trevor Lambert as its top communicator to position the Berkshire town as a thriving business centre.

The town – the setting for BBC comedy The Office – has lured Lambert from HR specialist Penna. He has joined as head of comms and marketing following a review carried out by Westminster City Council.

‘Slough has had a bit of a bashing in the past so there is a need to communicate the good stories there are to be told about the town,’ he said.

Reporting to assistant chief executive Liz Terry, Lambert has responsibility for a team of 20, including a seven-strong print team. 

Full details of the recommendations made by Westminster are largely undisclosed but the council’s marcoms activity is likely to be more campaigning, said Lambert.

The council’s former top PR man, head of corporate comms David Holdstock, joined Hillingdon Council’s comms team in 2005 (PRWeek, 11 June 2005).

Interim head of comms Ian Farrow – an independent consultant – was brought in by Westminster to oversee the review.

Slough entered the public consciousness in 1937 when John Betjeman railed against the industrialisation of the town. Slough’s opening lines – ‘Come friendly bombs and fall on Slough / it isn’t fit for humans now’ – are possibly Betjeman’s most well known. 

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