ITV to shortlist for broadband brief

ITV's consumer division is planning to bring in its first retained agency to manage the nationwide launch of a broadband portal at the end of March.

The account, which is worth at least £100,000, will be put up for pitch early next month. A shortlist has yet to be drawn up.

The new-look will offer ‘simulcasts’ of ITV channels, a chance to view the previous month’s programmes online, as well as ‘made-for-broadband’ and user-generated content.

Spending an estimated £20m on the project, ITV is eager to combat criticism that its digital services are inferior to those of rivals such as Channel 4.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in