He explains why the most successful agencies and in-house departments will be those that capitalise on ‘web 2.0'.
He also uses the three-minute broadcast to point out how the rush of Russian, Chinese, Turkish and Middle Eastern firms coming to the UK means boom times for agencies in London in particular.
Brain also says: ‘On the brand-marketing side, the chipping away at the ad monolith is proceeding fast and furious. Budgets that used to go to the suits in advertising are now coming in to smart PR people.'
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