VIEWPOINT - David Brain

The booming tech and healthcare sectors will fuel major agencies' growth during 2007, according to Edelman Europe president and CEO David Brain.

In PRWeek's first weekly video-clip, Brain argues that the year ahead will be a ‘very good' year for the industry.

He explains why the most successful agencies and in-house departments will be those that capitalise on ‘web 2.0'.

He also uses the three-minute broadcast to point out how the rush of Russian, Chinese, Turkish and Middle Eastern firms coming to the UK means boom times for agencies in London in particular.

Brain also says: ‘On the brand-marketing side, the chipping away at the ad monolith is proceeding fast and furious. Budgets that used to go to the suits in advertising are now coming in to smart PR people.'

Do you agree with David? Email prweekletters@haynet.com and we'll publish your views online or on the letters page in an upcoming issue.


Click here for the QuickTime® version (Mac)

In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020

 

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