Eazyfone plans hunt for consumer agency support

The Eazyfone Group is planning to hire its first consumer agency for Envirofone.com, an initiative that allows people to trade in their old mobile phones for cash.

The brief is to generate consumer interest and awareness and tackle scepticism among that there is a ‘catch' to the concept. Fees are undisclosed.
The contract will kick off in mid- to late-January and will initially be a three-month UK project to support a TV ad campaign to run in February and, potentially, the launch of a nationwide competition.
Eazyfone Group CEO Pete Petrondas, who is based in Cheshire, said: ‘We've seen huge growth since March through word of mouth marketing. We have only spent three per cent of our marketing budget and we realise that we're not even scratching the surface of the UK consumer market yet.'
Envirofone.com, launched in March, offers people a financial incentive by valuing individual phones and offering cash or an Argos credit note in exchange. Envirofone.com distributes the old handsets in developing nations and donates money to a charity of the user's choice for every phone received.
It is possible that the appointed agency will work for Envirofone.com on a longer contract, and even internationally. The company has plans to expand into countries such as Holland and Ireland, and other European states.
Eazyfone Group currently uses Pendry White on an ad hoc basis for corporate PR. Envirofone.com head Robert Fox is leading the search for consumer support.

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