Miele consumer review puts EHPR on alert

German domestic appliance manufacturer Miele is staging a consumer pitch as it plans to cut back its spend on external support.

The firm, which has recruited two UK in-house PROs for the first time, has used EHPR for more than five years.
EHPR is repitching as part of a five-way shootout for the brief, which is mainly for project work.

Miele is making the change because it feels PR budget will be better spent on a dedicated in-house team.
The successful agency will report to marketing services manager Jenny Taylor and head of marketing John Kershaw.

Miele has produced domestic appliances since 1889, the first being the cream separator, the butter churn, and the tub washing machine - all bearing the name ‘Meteor'. It's crop of ‘Miele-Nespresso' coffee machines is looking to cash-in on the current consumer trend for the items.

Miele is staging the pitch at its Oxford offices in the week commencing 18 December, and plans to appoint within the next few weeks.

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