Catalysis scoops Hitachi account

Catalysis has emerged triumphant from a three-way competitive pitch to land ­Hitachi Data Systems' EMEA contract.

The ­account is believed to be worth at least £100,000, and covers UK-specific work, as well as campaigns across Europe.

‘We have a lot more ­products coming out that target the middle market and small businesses, so we need to ­focus on the ­mainstream market,' said Hitachi Data Systems EMEA head of PR Helen Calthrop-Owen.

The agency replaces Blanc & Otus, which declined to repitch (PRWeek, 17 Nov).

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