She joined this week from Chandler Chicco Agency, where she worked for three-and-a-half years.
Mallaband replaces Anna Gray who quit Athena this summer to join Burson-Marsteller (PRWeek, 11 Aug). She becomes the third-most senior individual at the Chiswick-based agency behind MD Cherry Wood and director Beverley Evans. She will advise clients including Servier and Boehringer Ingelheim.
Athena handles UK comms for Servier's pre-launch anti-depressant Valdoxan, currently going through phase-III trials, and B-I's Parkinson's and Restless-Legs Syndrome drug Mirapexin (also a UK account).
At CCA, Mallaband worked for clients including UCB Pharma and Schering Health Care.
Prior to CCA, she was as a freelance, before which she worked at Resolute Communications, Santé Communications, Manning Selvage & Lee, B-M, and the former Shire Hall Communications.