One Laptop Per Child (OLPC) is the brainchild of computer scientist Nicholas Negroponte. The aim is that kids will use special low-power laptops to access the web and communicate with the rest of the world.
Nigeria, Libya, Brazil, Argentina and Thailand are due to receive a million laptops over the course of next year.
The first laptop model rolled off the production line in China last month. The first laptop is currently priced at $150 (£76), and the charity is aiming to supply $100 (£51) laptops by 2008.
W2 has been briefed to raise the charity's profile and showcase its first machine.
Fuse PR was acquired by W2's consultancy arm Racepoint Group last month (PRWeek, 3 Nov).
