Legion appeal coverage breaks monthly record

The Royal British Legion ­recorded 659 mentions during November - the highest single-month total achieved by any organisation in NGO Watch this year.

Activity surrounding its annual Poppy Appeal began long before Remembrance Sunday on 12 November, with the October launch by opera singer Kathryn Jenkins gaining 262 mentions (PRWeek, 10 Nov).

But the ­charity eclipsed second-placed Children in Need (438 mentions) - the legion did not even make the NGO Watch top ten in November 2005.

Friends of the Earth fell to third despite 23 more mentions than in October.

But it had a busy month, with a protest over UK plans for GM-potato trials, and celebrations over the scuppering of ­Stansted Airport's expansion project. Vice-chair Tony Juniper, meanwhile, was granted a one-on-one debate with Tony Blair.

The RSPCA came fourth (327 mentions), and Amnesty International moved up to fifth after a report into ­violence against women.

Oxfam (ninth) increased coverage to 239 mentions.

NGO WATCH - November 2006 Ranking   

01. Royal British Legion, 659 (No. of mentions)

02. Children In Need, 438

03. Friends of the Earth, 349 

04. RSPCA, 327 

05. Amnesty International, 287 

06. Red Cross, 286 

07. Age Concern, 274 

08. RSPB, 240 

09. Oxfam, 239 

10. Human Rights Watch, 186 

Source: Infonic

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