Nelson Bostock in JumpTap account

Mobile search specialist JumpTap has appointed its first PR agency in Europe.

Nelson Bostock Communications bagged the account after a three-way pitch and has been given a brief to promote the Massachusetts-based company to mobile operators, the advertising industry and mobile content providers.

The hire comes as JumpTap prepares to open several offices in Europe.

‘Mobile search is estimated to surpass internet search revenues in the next few years,' said JumpTap V-P, marketing, Eric McCabe.

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