Its first agency hire, the bureau wants to reaffirm York's position as a cultural centre. It held pitches for the brief three weeks ago.
The ‘see York in a different light' campaign plugs a number of events and attractions, and positions the city as an ideal destination for a short break. It also seeks to literally brighten up the town centre to help attract residents and visitors on dark evenings.
‘We are promoting a number of digital light installations around the city including on the York Minster itself. This breathes life into the city's historic urban environment, especially in the evenings,' said Brahm account executive Nina Hands.
The brief also covers promotion of music festival York Live next month and a jazz-themed festival next year.
A press release designed to look like a kaleidoscope will invite national culture and feature writers to the city to ‘see York in a different light'.