Fast Track lands youth sport brief

The Youth Sport Trust has retained London-based Fast Track to promote the UK School Games.

The competition is an annual Olympics-style competition for children. The first such event was staged this summer in Glasgow and next year's will take place in ­Coventry.

It aims to showcase talented youngsters from across the UK, and to urge children and young people to take part in competitive sport at a ­local level.

Fast Track will aim to get people to participate, as well as helping to develop the event over the next five years. Pitches for the five-year account were held at the end of September.

The account is being led by Fast Track group director Michelle Dite, who will report to Youth Sport Trust chief executive Steve Grainger.

More than 1,000 competitors were involved in the Glasgow event. The sports featured included athletics, fencing, gymnastics, table-tennis and swimming, plus disability events.

It is thought that the range of sports may increase in future years. ‘We will be working with the governing bodies for the different sports to boost the number of youngsters involved, as well as targeting the relevant media,' said a spokesman.

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