Whitehouse bags Maximuscle brief

Vitamin supplement firm Maximuscle is using the Whitehouse Consultancy to provide PA advice in the face of new regulation from the European Commission.

Key legislation passed - but not yet in force - includes the Food Supplements Directive and regulations on nutrition and health claims made on labels. Agency boss Chris Whitehouse said: ‘We need to ensure these are introdu­ced with the lightest touch.'

Whitehouse provides the secretariat for the European Specialist Sports Nutrition Alliance, of which Maximuscle is a member.

Maximuscle products are aimed at those who want to increase muscle strength.

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