Whitehouse bags Maximuscle brief

Vitamin supplement firm Maximuscle is using the Whitehouse Consultancy to provide PA advice in the face of new regulation from the European Commission.

Key legislation passed - but not yet in force - includes the Food Supplements Directive and regulations on nutrition and health claims made on labels. Agency boss Chris Whitehouse said: ‘We need to ensure these are introdu­ced with the lightest touch.'

Whitehouse provides the secretariat for the European Specialist Sports Nutrition Alliance, of which Maximuscle is a member.

Maximuscle products are aimed at those who want to increase muscle strength.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in