GGR, part of DLA Piper, will focus on the impact of insolvency work in such areas as employment and pensions law in London and Brussels. R3 wants to do more to ‘make its voice heard'.
GGR was appointed without a pitch following a two-month trial.
R3 feels there are gaps in the knowledge of opinion-formers regarding insolvency and business recovery.
GGR account director Matthew Davies is supported by account manager Rupert Gowrley, as well as deputy MD Pete Digger, head of media Eben Black and account director Susanna di Feliciantonio. The team reports to Graham Rumney, R3 chief operating officer.
Gowrley said: ‘Experience suggests R3's voice has not been heard in the way it should. For example, the debt debate is growing and they feel there is a lack of understanding about their role.
‘We will start a straightforward political engagement programme, raising their profile.'
Davies added: ‘Increased political and media attention on corporate and personal insolvency means that government and parliamentarians are more familiar with the issues and the industry, although not necessarily knowledgeable.'
Meetings have been planned with civil servants and politicians over the next few months, and GGR is considering creating an all-party group.