But there is only ever real movement when market forces exert themselves.
Gordon Brown commissioned Stern; he also forks out more money than any other comms buyer via the COI.
Just over a year ago I banged on the door of the COI with a proposal: 'The COI should take the UK communications industry lead and begin the process of achieving completely carbon-neutral comms over the next five years.'
£300m-a-year spend ought to do it; evidence of rapid progress to carbon-neutrality as part of roster qualification would ensure the whole industry got there, and fast. Was there any interest? No.
Christopher Broadbent, co-founder, Agincourt Communications.