The Dubai-headquartered agency won a total of six golds at the ceremony held at Dubai's Fairmont Hotel last Tuesday evening, including the best media plan for its work on Chevrolet, and best media innovation for Hummer.
Initiative Dubai took the gold for Barbican in the TV category and two bronzes in the radio and best media plan categories.
In the grand prix category, which is awarded to the highest scoring piece of work voted for by the judges, Zenithmedia
Cairo's entry for Al Ahram Beverages, Fayrouz and Starcom MediaVest's entry for Hummer, both in the outdoor category, were given gold after judges scored them the same.
Asha Advertising and Marketing from Oman, a small agency from Muscat, took the highly coveted gold in the print category for its work with Oman Trading, Subaru.
Other agencies to walk away with gongs were JWT Bahrain, Optimedia, Resonance/Interone, TD&A DDB, and Zenithmedia Dubai.