What the papers say: Symbolic victory for BA's critics

BA's refusal to let employee Nadia Eweida wear a cross at work precipitated a religious and political storm.

Headlines - such as ‘Barmy battle of the Cross' (The Sun, 25 Nov); ‘Why can't BA show common sense?' (Daily Mail, 23 Nov); ‘Insensitive BA in a tailspin over religion' (The Times, 23 Nov) - suggested BA, known for its strict uniform policy, had got it wrong.

‘BA is mishandling a religious issue, betraying both its multicultural principles and a huge potential market' (The Times, 24 Nov).

BA's decision to review its dress code after the Church and MPs threatened a boycott was hailed as a victory for common sense, but many questioned why it had given itself a ‘massive PR headache' (The Times, 25 Nov). ‘Its pigheadedness… beggars belief. Surely an organisation that lavishes millions on polishing its image should grasp the importance of symbols,' chided The Sunday Telegraph (25 November).

‘If ever there was a company in need of top-notch communications, it is BA', wrote The Observer (25 Nov).

With Eweida refusing to back down, it seems the airliner will have to bear this particular cross for some time to come.

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.

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