Xmas bashes fail to inspire PROs

Many PR executives are saying 'bah humbug' to the December party season, according to a survey.

In the PRWeek/Aziz Corporation poll, 76 per cent of PROs  either agreed or strongly agreed that back-to-back entertaining had a negative effect on their work. More than half (53 per cent) said socialising negatively affected their home lives.

Their lack of cheer was criticised by Aziz chairman Khalid Aziz: ‘PR is only one step removed from hospitality. Christmas is a good time to cement relationships.'

Of the 200 PROs questioned, a quarter expected to down at least a bottle of wine at each event.

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