Cubitt Consulting will fund two associate - or ‘more junior' - directors annually through MBAs at the Cass Business School, which is based near the Barbican.
Cubitt founder Simon Brocklebank-Fowler said the move was in response to increasing calls from prospective City clients for more board-level knowledge among agency staff.
‘Through the school our staff will understand business as well as the media,' he said, adding that staff would have to pass entry requirements to enroll on the two-year part-time course.
