The agency will seek to generate coverage for the brand in the UK and Ireland, and create a ‘PR toolkit' for use in other countries.
Molton Brown was bought out by Japanese firm Kao Group in the summer of 2005, and is seeking to expand internationally, with a focus on the US and Asia.
Frank PR and Camron PR also pitched for the account.
Molton Brown's outgoing agency, Kilpatrick PR, took over the account in 2004 from four-and-a-half-year incumbent Pure PR.
