Horse Guards set for museum drive

The Household Cavalry has brought in a PR agency as it prepares to open a museum on London's Horse Guards Parade next year.

The regiment, the most senior in the Army, has hired arts specialist Colman Getty PR to boost awareness of the new £4m attraction.

The museum, which is effectively being relocated from its current home in Windsor, will have an opening pageant in June.

It promises to ‘bring to life the cavalry's rich history through re-enactments and ceremonial displays'.

The pageant will feature 220 horses and men, two mounted bands, 50 historic and contemporary armour­ed vehicles, and an unknown number of camels.

Colman Getty won a three-way pitch for the brief.

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