Day, who left Virgin Mobile in the summer (PRWeek, 7 July), is working on a voluntary, part-time basis for Xtraordinary People, advising founder Kate Griggs before a BBC documentary on the charity.
On 13 December a one-hour programme will detail a year in the life of four dyslexics and their teachers at a state school.
‘I know Kate through a contact at Virgin Mobile,' said Day. ‘The programme will help increase the profile of the work of Xtraordinary People.'
The charity wants to raise awareness of dyslexia among teachers, school authorities and government. It wants mandatory dyslexia coaching for all teachers and an increased number of dyslexia specialists within schools.
‘Children leave school with poor literacy because their dyslexia doesn't get recognised, and this has a knock-on effect later in life,' said Day. ‘Underachievement at school can increase the likelihood of turning to crime. It's a big problem.'
Day has not, however, turned his back on the mobile industry - he is understood to also be advising an undisclosed US start-up ‘mobile virtual network operator'. Day declined to comment on this.