Noiseworks bags SmartTrust work

SmartTrust, a mobile device management firm, has handed a UK B2B account to Noiseworks.

SmartTrust helps mobile-network providers ensure that subscribers' equipment is properly configured.

Susanna Collins, account director at Berkshire-based Noiseworks, said it would ‘highlight the more human aspects of the technology'.

Noiseworks was appointed after a four-way pitch, which is not believed to have included Berkshire-based incumbent Mustard PR.

‘Our relationship with Mustard ended with mutual consent after a conflict of interest arose,' said SmartTrust comms manager Tim Deluca-Smith.

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