Lewis beats Red and F-H to land Lexmark account

Printer firm Lexmark has handed a European contract to Lewis PR, ending relationships with at least six agencies.

Lewis will oversee the account - which covers B2B, corporate and consumer work - from London, taking full responsibility in January.

The consolidated brief - won after a three-way pitch against UK incumbent The Red Consultancy and France incumbent Fleishman-Hillard (PRWeek, 27 Oct) - will see Lewis also using its offices on the Continent and managing other local PR agencies.

The campaign will span the UK, Spain, Germany, France, Italy and Scandinavia, among other countries.

‘Lexmark wants to ensure global consistency of messaging and branding, while retaining the ability to respond effectively to local trends and needs,' said Lexmark EMEA PR manager Lisa Canning.

Lexmark, which sells printers to businesses and consumers, was founded 15 years ago as a spin-off from IBM's printer division.

The company is currently embroiled in a lawsuit with Hewlett-Packard over the defection of executive Bruce Dahlgren. Lexmark has alleged that Dahlgren tried to take a number of sales staff with him to its rival.

SEPERATELY... Lewis has bagged a media relations brief with the Institution of Chemical Engineers, promoting its chartered status.

The institution wants to increase its exposure abroad and will emphasise the contribution made to industry by chemical engineers.

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