Mirror suitor Evans turns again to Gavin Anderson

Daily Mirror fancier Marcus Evans has brought in Gavin Anderson as he lines up a renewed bid for the tabloid - two years after he missed out on an £800m deal.

Conference organiser Evans, who is expected to offer £200m less this time, is working with GA chief executive Richard Constant and UK CEO Fergus Wylie, with whom he worked in 2004.

Constant and Wylie will attempt to convince parent firm Trinity Mirror to sell the paper after the group last week said ‘none of [our] assets is for sale'.

Evans and the Gavin Anderson team will be buoyed by the fact that Trinity Mirror chief executive Sly Bailey is currently overseeing a review of the business, undertaken by investment bank NM Rothschild.

The review could see the group offload major chunks of its business, which includes The People, Racing Post and local newspapers.

Trinity Mirror is being advised by Maitland - which it hired earlier this year, ending a decade-long relationship with Finsbury. Brunswick and Finsbury pitched for the account (PRWeek, 4 Aug).

At the weekend, another of the paper's former suitors, private equity group Candover, was said to be considering a rival bid. The group uses Tulchan Communications, which emerged victorious from a pitch against GA in 2003 (PRWeek, 7 February 2003).

Evans's original approach was rejected out of hand by the Trinity Mirror board, but the Daily Mirror's readership has since declined and now stands at around 1.6 million.

In July, Trinity Mirror sold its magazines and exhibitions business to Ocean Media - represented by The Hogarth Partnership - for £41.5m.

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