Diary needs to quickly point out, though, that Huss is the Swede's new belle, rather than any sort of media adviser.
According to the tabloids, Huss - whose day-job is working for Scandinavian airline SAS as a PR manager - met Eriksson at a party just a few days after Portugal knocked England out of the World Cup.
The News of the Screws has quoted her ex-husband as describing her as 'strong, with a temper - she won't be messed around' and 'very open and sexy'.
Diary was going to make a tawdry gag comparing Huss's attributes with those of FA director of comms Adrian Bevington - the PR aide closest to Sven (albeit in a different way) during his time at Soho Square - but thought better of it.