With coverage in successive issues of PRWeek, Ware Anthony Rust has certainly attracted plenty of attention and set tongues wagging in industry circles: now that's a pretty good result for very little effort and a budget of £0.
In fact, it could make WAR a contender for Best Low Budget Campaign at next year's CIPR PRide awards (having name-checked the agency myself, it now has another cutting to include in its submission!).
But if it decides to boycott PRide again in 2007, I think the CIPR should give WAR an award anyway, just to see if the firm has the audacity to turn up and collect it.
Richard Griffiths, marketing manager, Kingston Communications
