Letter - WAR boycott: we're all talking about it

As an in-house practitioner, I wholeheartedly agree with Amanda Politzer's letter ('WAR's awards boycott discredits small firms,' 10 November), but feel one has to congratulate the Cambridge agency for its stance.

With coverage in successive issues of PRWeek, Ware Anthony Rust has certainly attracted plenty of attention and set tongues wagging in industry circles: now that's a pretty good result for very little effort and a budget of £0.

In fact, it could make WAR a contender for Best Low Budget Campaign at next year's CIPR PRide awards (having name-checked the agency myself, it now has another cutting to include in its submission!).

But if it decides to boycott PRide again in 2007, I think the CIPR should give WAR an award anyway, just to see if the firm has the audacity to turn up and collect it.

Richard Griffiths, marketing manager, Kingston Communications

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