News in brief

CORPORATE Ford Motor Company has confirmed that it will not replace strategic comms director Josh Gottheimer following his departure to Burson-Marsteller (PRWeek, 10 Nov).

AGENCY Crisis shop Regester Larkin has opened an office in Dubai. The bureau is being headed by managing consultant Caitlin West.

CONSUMER Australian fruit-juice brand Sunraysia has taken on Borkowski PR. Its Classic and Five Star ranges are currently available at Waitrose outlets and top-end UK hotels.

EVENT Green Communications is hosting a conference on word-of- mouth marketing. Speakers include Frank PR MD Graham Goodkind and Mark Borkowski. The event is being held at the Dental Institute in London on 1 December.

CONSUMER Four Communications has landed its first fashion account after winning a three-way competitive pitch for online retailer boohoo.com

CONSUMER Reader's Digest has taken on Eulogy! to handle a B2B campaign to attract potential advertisers. The 64-year-old publication is on the verge of being bought by private equity firm Ripplewood Holdings for £850m

CLARIFICATION Following the Media Analysis on ‘City mags' (PRWeek, 10 Nov), PRWeek would like to clarify that Trader Monthly magazine has a circulation of 100,000 in the US and 50,000 in the UK, and that it is locally produced in both countries.

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