Jon Holmes, founder of sports agency SFX, is a friend of chairman Piers Pottinger and is looking to forge links between his new company, Jon Holmes Ltd, and Bell Pottinger Sport & Sponsorship.
‘We're living together now and if it turns out to be compatible, we'll get married,' Holmes told PRWeek of the agency relationship.
Holmes co-founded SFX with Tony Stephens more than 20 years ago.
SFX was bought earlier this month by US agency Wasserman Media Group. Holmes left and took a portfolio of sporting broadcast clients to his new venture, including Gary Lineker and Sir Clive Woodward.