The agency's brief is to promote the country's eight national parks, six nature parks and the fact it is a two-hour flight away from the UK, said Rooster account director Cass Helstrip.
The agency will be exploiting Croatia's ‘undiscovered and unspoilt' reputation, and rave reviews in titles such as National Geographic, which recently described the country as the number one ‘hot adventure destination'.
The four-year-old travel company had previously used Indigo PR.