Wine merchant in consumer shift

Fine wine and spirits merchant Berry Bros & Rudd has put its consumer account up for grabs - ending four years with Halpern.

The firm wants more coverage in mainstream ­consumer media, says PR manager Vicky Williams.

Four undisclosed agencies are vying for the brief and are set to pitch in mid-December.

Berry Bros began a three-year ‘in-flight pouring' contract with Virgin Atlantic earlier this year. But in June it announced the closure of its four fine-wine outlets at Heathrow Airport.

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