Nine-year stalwart Tennant's imminent departure has sparked a review of his role. A decision on whether Bentley will recruit a direct replacement for the PR and marketing director will be taken in the new year.
The VW-owned company has signed up Ferrari GB marketing director James Pillar to a new position of director of marketing communications - but his role does not include a PR remit, said Bentley's head of product comms Martin Broomer. Pillar is likely to start work in the new year.
‘We are not in a position to make any announcement on how Mark's PR responsibilities will be handled after his departure,' he said.
Tennant became PR and marketing director in August, following head of corporate comms Kay Francis's departure to the Forensic Science Service (PRWeek, 1 Sep).
He has not revealed details of his new role and was unavailable for comment.
Bentley has been a British car manufacturing success story. A few years ago it produced around 1,000 cars a year, but following upgrades to its Crewe production plant, it will soon be able to produce nearly ten times that amount.